Welcome to the second article in the series. If you missed the previous article, go to Improve Your Web Writing, Part 1. In the previous article, you saw the difference between reading web and print content. You also saw how to help your readers by focusing your content so that it serves its purpose. You also learned steps to organize your content. Now let’s jump in.
Step 1: Write Clearly
Take those ideas and grow them into sentences. Tips to help you in this phase:
Active, Not Passive
Using the active voice brings many benefits to your sentences: vitality, brevity, easy to understand. Here are two examples:
Simple but not Simplistic
Construct sentences that require only one reading to understand:
Tell your story from your unique perspective, with a voice and style that’s clearly yours.
Use conversational language. Don’t write “per your request.” Can you imagine saying that to someone? Instead, use “here’s the proposal you asked for.” Which sounds as if an actual person was speaking?
Empathize With the Reader
Will your readers want to email you and thank you for writing your content? Aim for that kind of result.
Thanks for joining me for Part 2. I’ve got a surprise for you for Part 3. See you next time!