WHY THIS SERIES?
Instead of 10-page essays, I want to write a blog post, make video tutorials, and create content for my website. While researching steps on starting my own interior design and organizing business, I took my first online class (Write Effective Web Content); then I read Ann Handley’s 2014 book Everybody Writes. And the National Association of Professional Organizers asked me to write an article for the e-newsletter. Most recently I purchased this website and wrote copy.
During that learning and practice period, I gained new skills and tools for writing online content. In this three-part series, I’d like to share with you what I’ve discovered.
WHY WE SHOULD WRITE DIFFERENTLY FOR THE WEB
As an experiment, print this article and read it. Then read it on a mobile device. Notice any difference in your reading behavior or level of understanding?
TOPICS IN THE SERIES
Step 1: Define Why, What, How
Why: This is Your Purpose
Identify the purpose(s) of your piece. Do you want to:
Form doesn’t matter. Just get thoughts out of your head. All thoughts, uncensored. No judging. It’s all valuable at this stage.
Tools to collect ideas:
How you deliver your message is as important as your content. Allow me to repeat this key point. How you say it is as important as what you say.
Decide which media will best serve your purpose. Here are a few samples:
In this web writing series, I want to inform and explore new ideas with you. I hope you feel confident, supported, and enthusiastic about taking your writing to the next level. And I’m using words, a video, an image, and an infographic to deliver my message.
My takeaway message is this: we access web content differently than printed material. This difference calls for distinctive techniques in order to help our readers better understand what we write.
Step 2: Organize Content
Now that you’ve defined why, what, and how, let’s collect your ideas and organize them.